Love building your product but dread selling it?
I’m Ned, and I’ll help you rediscover the joy of sales!
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My name is Ned, and I’m passionate about helping founders sharpen their sales skills. As a founder—especially if you’re bootstrapped—it’s tough to navigate sales without any support. It can feel incredibly frustrating because, while building is crucial, selling is even more essential. Without sales, there’s no growth, no traction, and no investment opportunities. That’s where I come in. I’ll help you master the art of selling—without the need to hire a sales team.
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You’re passionate about your product, you know it inside and out, but when it comes to selling it, things feel… different. Maybe you’ve sat through awkward demos, struggled to lead conversations, or felt unsure how to get prospects to see the value you’ve worked so hard to create.
I’ve learned what works (and what doesn’t) when it comes to building a solid, repeatable sales process. From the beginning of my career, I’ve worked in SaaS sales across roles like SDR, Account Executive, and Head of Sales. I’ve sold to industries like Martech, HR Tech, and Fintech, and worked with businesses ranging from scrappy startups to massive enterprises.
I love helping founders like you bridge the gap between building and selling. This consultancy started because I had the chance to work with a SaaS founder in your shoes. He was brilliant at building the product but lacked confidence in selling it. I taught him how to run better demos, ask the right discovery questions, and use sales tech effectively. Watching him grow his skills—and seeing the results in his business—lit a fire in me.
No fluff, no jargon—just practical, tailored advice to help you close deals with confidence and clarity. If you’re ready to turn sales from a stress point into a strength, I’m here to help. Let’s make sales a skill you’re proud of.
We tailor all training to your specific needs. These strategies are designed to help founder-led sales teams scale their business effectively before hiring their first sales professional. Here are some of the key areas we’ll focus on together.
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Discovery Process
Ask targeted, relevant questions to uncover buyer needs and gain actionable insights without making the conversation feel like an interrogation.
Demo Presentation
Keep the presentation concise, interactive, and focused on delivering clear value, not overwhelming with unnecessary details.
Sales Process
Build a repeatable, scalable process that leverages automation and drives deals forward efficiently.
Sales Tech
Streamline sales operations with organized playbooks, documentation, and integrations to reduce friction and boost productivity.