Competitive intelligence · For SaaS founders and marketers
We watch their ads, LinkedIn, website, and G2 reviews. Every Monday you get one email: what changed, and why it matters. Every line labeled fact or interpretation.
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From a real briefing
Launched 12 new LinkedIn ads on Thursday, all targeting finance leaders. Nine of twelve lead with the phrase "audit-ready".
INFERREDThey are repositioning toward compliance buyers. If you sell on speed, this leaves the "fast to deploy" message less contested.
Paused all Google ads on June 24 after 41 days. Their "free migration" landing page now returns a 404.
INFERREDThe migration offer likely underperformed. Expect a repackaged version rather than a retreat. Watch their pricing page.
No new ads, no new posts, no site changes this week. We checked; there is nothing to report, and we will not invent something.
Give us three to five companies you actually lose deals to. That is the whole setup.
Their ads, their LinkedIn, their website, and their G2 reviews. Every change captured with a date and a source.
What changed and why it matters, in minutes. No login, no dashboard, no digging.
A fact we captured, or our read of what it means. We never dress up a guess as a fact. Analysis you can't trust is worse than no analysis at all.
A full teardown of your competitive set, delivered in 5 days.
Locked for as long as you stay.
No card needed for the sample.
For founders tracking a wider field.
Enterprise CI platforms charge 1,000+ EUR a month and are built for teams with a dedicated analyst. You don't need the team. You need the briefing.
A dashboard is one more thing you have to remember to check. You will not check it; nobody does. An email arrives, you read it in four minutes, you move on. The work happens on our side, not yours.
Your AI can analyze anything you show it. It can't watch continuously, and it can't remember what an ad looked like in March. We hold the history. The briefing is the delta.
Yes. It takes two to three hours a week across ad libraries and feeds, every week, forever. The Briefing plan turns that into five minutes of reading every Monday, and founding customers lock €69 a month for as long as they stay.
Public ad libraries (Meta, LinkedIn, Google), LinkedIn company posts, G2 reviews, and your competitors' websites. All public, all captured with a date. We do not scrape private data or pretend to know their revenue.
Then the briefing says so. "No movement" is real intelligence; it means you are not missing anything. We will never pad a briefing to look busy.
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Tell us who you're up against. We'll send one real briefing. No card, no call.
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