About

I’m Nedeljko Lužija, a father of two from Zagreb. Everyone calls me Ned.

From 2018 to 2026 I sold software for a living, at Lemax, Mediatoolkit, Ars Futura, Along, Rentlio and Hypefy. In 2026 I started building it instead.

Sovice came first: logic games for Croatian children aged 2 to 5, on both app stores since October 2026. My wife records every line a child hears. I build the app and test it on the cheapest phones I can find, because that is the phone a child is usually handed.

At home we also make short animated films, Four Lužaka. The children write and voice them; I direct. They are on YouTube.

Nedvantage is the obrt (a Croatian sole proprietorship) behind all of it. I registered it in 2024 for competitor research work for software companies. That work has ended for good, and the name now belongs to the apps and the films.

I write about building Sovice, numbers included, on LinkedIn and in the notes here.